In her new album 'Cherry', Tyson takes us on a journey through her womanhood - with a twist. Enter TYSONs metaverse and get to know who she really is.

For this brief, we art directed the full journey of TYSON through her womanhood. Through the use of symbolism in tarot cards, combined with point cloud technology, TYSONs fans gain access to exclusive merch and experiences of the album through audio reactive NFTs. Through this narrative, we are taken on a journey through her music in the metaverse.'

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COLLABORATORS

Pauline Mouysset as TYSON

Art Direction - Ladina Brunner, Sana Jamali, Dagny Tepper, Tola F Coker